Coinpanion

Coinpanion

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My Journey at Coinpanion

In the heart of Vienna, I embarked on an exhilarating journey with Coinpanion, a pioneering startup in the realm of cryptocurrencies. Coinpanion stands at the forefront of simplifying digital asset investment, offering automated investment portfolios tailored to individual risk appetites. These portfolios are not just a set of assets; they are carefully curated and actively managed, reflecting a commitment to long-term investment strategies and easing the entry into the complex world of cryptocurrencies.

As the Content Marketing Manager within a dynamic Marketing team, I played a pivotal role in shaping the company's B2C marketing endeavors. My responsibilities were diverse and challenging, encompassing the entire spectrum of content creation and management in both German and English. This included crafting compelling in-app communications, creating engaging website copy, designing informative e-mail newsletters, and developing captivating social media content and blogs.

Social media was a significant arena for our outreach, and managing platforms like Instagram and LinkedIn fell under my purview. This role not only involved content creation but also strategic planning and execution to ensure our message resonated with our audience and aligned with our brand ethos.

My role evolved with the company's growth. Recognizing the importance of online visibility in the digital age, I took on the responsibility of managing SEO, a critical component for enhancing our online presence. This shift not only broadened my skillset but also deepened my understanding of the digital marketing landscape.

One of my notable contributions was leading the process of creating new web pages. This was a collaborative effort that brought together a talented team of developers and designers. Together, we worked on conceptualizing, designing, and launching web pages that not only looked great but also provided a seamless user experience.

Managing a team was both a challenge and a privilege. It was an opportunity to grow as a leader, guiding a team of dedicated professionals, including developers and designers. This experience honed my leadership skills, teaching me the nuances of team dynamics and project management.

My tenure at Coinpanion was more than a job; it was a journey of growth, learning, and contributing to a field that is reshaping the financial landscape. It was an opportunity to be at the cutting edge of technology and marketing, a blend that is rare and exhilarating.

Key responsibilities

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Develop and execute a comprehensive SEO strategy to enhance online visibility and traffic
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Craft and implement a dynamic social media strategy, tailored to engage audiences and strengthen brand presence across platforms
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Initiate and manage A/B testing experiments, focusing on identifying and developing the most impactful content for target audiences
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Lead and facilitate the process of creating new web pages, collaborating closely with all relevant teams to ensure seamless execution.

Tools

Google Search Console
Webflow
Mailchimp
Adobe After Effects
Adobe Photoshop
Google Analytics
Hootsuite
Google Trends
hotjar

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